New points of saleThe digital revolution has meant a soar in the use of web sites and mobiles applications and has changed B2C consumption habits and even those of B2B. The point of sale is forced to evolve to a 2.0 model and must use a digital dimension in its sales process. Whether this means new types of services such as ‘click&collect’ or new payment systems, the store must be connected. This means of consumption demands the integration of new technologies at every step of the customer’s purchasing process.
Change in usage patternsData collection and how we use this data, has brought about a revolution for points of sale, creating a more personalised use of touch screens with sales forces’ showing the customer’s researched items. Questions about data security, during payments for example, are essential for making successful transactions and helping sales conversions.
The expertise of Kicklox’s federated engineering network about these issues is strong. The digital dimension of our company allows up to identify our clients’ needs and expectations better.